OUR EXPERTISE
Céline Ellena is an established perfumer and the third generation of a distinguished family perfumery heritage. She is a worthy successor to her renowned father, Jean-Claude Ellena.
Growing up amidst the captivating aromas of Grasse, global hub of perfumery, Céline’s path was naturally intertwined with the world of scents. After studying linguistics and psychology, she further honed her craft at the prestigious ISIPCA in Versailles and gained experience working with major fragrance groups.
After a decade of creating fragrances for luxury brands, Céline embarked on an independent journey, dedicating herself to translating emotions into exquisite scents. Her approach to perfumery is that of a novelist, immersing herself in the storytelling of emotions and capturing their essence through olfactory art.
“ I SIMPLY FEEL THE STORY.
I SPEAK OF EMOTIONS, LIKE A WRITER ” – CELINE ELLENA, 2022
OUR STORY
It all began with the founder, Shota Lomtadze, who embarked on a grand adventure to uncover the true essence of pure pleasure within the realm of fragrances. His mission was to share the diverse manifestations of this enchanting essence with the world.
In 2020, a time when the entire globe was immersed in a surreal state, the idea for the brand came to fruition. Uncertainty loomed, and the prospect of the world returning to normal seemed uncertain. However, amidst this chaos, Shota recognized an opportunity to infuse the word “Psychotic” with positivity and significance.
As a visionary, Shota sought to redefine the word, embracing the extraordinary and transcending the ordinary. In an increasingly unpredictable world, dreaming and creating became the solace that sustained him.
OUR DISCOVERY KITS
ARE YOU READY TO FIND YOUR PERFECT MATCH?
We craft exceptional perfumes that deserve to find their ideal partner and their deepest secrets; even the most unspoken ones.
LET’S STARTBorn in London
Made in France
International
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